Meet the pioneers of transformation“: with this promise and a new Keyvisual, the German Automotive Industry Association (VDA) announces IAA Transportation 2024. From September 17-22, Hanover will be transformed into the hub of innovative mobility solutions, sustainable transportation concepts and cutting-edge technologies for the commercial vehicle, transportation and logistics sectors.

The development of the concept is thanks to Berlin-based agency Dangerous, which opted for a bustling scene to vividly depict the complexity and diversity of the transportation and logistics sector.

The format allows the complex and interconnected world of mobility and transportation to be illustrated in a vivid and detailed manner. The centerpiece of the exhibition is a selection of vehicles that represent future mobility and sustainable transportation solutions-from efficient trucks and trailers to innovative delivery drones and advanced passenger carriers, vans, and cargo bikes. These vehicles are not isolated, but embedded in a dynamic scenario that also includes the infrastructure needed to operate, maintain, and recharge or refuel the vehicles. In this way, the image captures not only the diversity of vehicles, but also the essential aspects of infrastructure needed for complete mobility solutions.

The richness of detail and the integration of various elements of transportation and logistics into the moving scene allow viewers to continuously discover new aspects and grasp the depth of the solutions presented. The image invites full engagement with the themes presented and encourages recognition of the connections between different aspects of mobility and transportation solutions.

Jürgen Mindel, Director General in charge of IAA at the Automotive Industry Association (VDA), emphasized the importance of the new motif and subtitle: «The Keyvisual and subtitle ‘Meet the Pioneers of Transformation’ ideally embody the spirit of IAA Transportation. They illustrate the diversity and innovation needed to advance future mobility and sustainable transportation. They motivate collective action to successfully address our industry’s challenges».

IAA Transportation 2022: diverse offering for visitors

The new Keyvisual at IAA Transporation 2024 showcases the dynamics of the mobility industry: interactive experiences, the opportunity to experience the latest vehicles and technologies through test drives, and a deeper insight into the latest technological developments in mobility. IAA Transporation reaffirms its status as a leading international platform for discussions on tomorrow’s mobility, from sustainable solutions to the latest infrastructure developments and technological breakthroughs. Once again, IAA Transporation 2024 goes far beyond traditional vehicle and product presentations, providing a stage for pioneers from the various segments of mobility-both commercial vehicles and micromobility, as well as behind-the-scenes manufacturers and decision makers, from suppliers to manufacturers to the startups that are shaping tomorrow’s market.

IAA Transportation also offers several formats. The IAA Conference offers a unique opportunity to discuss the social, technical and economic aspects of global transportation solutions, while the Startup Area serves as an incubator for forward-thinking ideas and networking. The IAA Experience invites visitors to experience zero-emission vehicle innovations up close on specially protected trails and in public spaces, complementing the opportunity to test the latest models on the cargo bike trail. The offerings are complemented by guided tours and extensive networking opportunities, providing an in-depth view of the diverse world of the transportation and logistics industry. Over the weekend, organizers plan a special experience for families and drivers.

Tim Benedict Wegner, IAA communications manager, adds: «Our new Keyvisuals and sub-claims aim to highlight the complexity and diversity of the transportation and logistics industry. They represent a vision for a sustainable future and encourage active participation in these exciting developments. The bustling scene reflects the dynamism and innovation that make IAA Transportation 2024 the central platform for our industry. I would also like to emphasize the motif’s ease of adaptation».

From September 17-22, 2024, Hannover will be the global meeting point for professionals, visionaries and decision makers in the transportation and logistics industry. The press day will be held the previous day, September 16.

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