New mobile app and contactless ticketing at the heart of MARTA’s Better Breeze modernization

Intelligent transportation and fare collection systems supplier INIT has started work on MARTA’s Better Breeze fare collection system in the US (Atlanta). The implementation will proceed in phases through spring 2026

The project represents a comprehensive overhaul of the existing Breeze infrastructure, introducing contactless ticketing, reloadable smartcards, and a new mobile app designed to simplify the user experience. According to INIT, the upgrade will equip the network with over 1,800 onboard and station validators, 275 next-generation ticket vending machines compliant with ADA standards, and more than 500 new faregates, nearly half of which are designed for barrier-free access.

A new back-office platform for MARTA

At the core of the system lies a new back-office platform capable of processing every transaction type — from mobile payments to contactless bank cards — and managing data exchange with regional operators for integrated fare policies and revenue sharing. The platform will allow MARTA and its partners to adapt fare structures dynamically and ensure secure, real-time payment processing.

The new Breeze mobile app will also offer passengers an improved digital experience, enabling ticket purchase, balance top-up, and trip history review directly from smartphones.

The modernization also comes at a strategic moment for Atlanta. With the FIFA World Cup approaching (it’s scheduled for June – July 2026), the city is preparing to host an influx of visitors, and MARTA’s partners — CobbLinc, Ride Gwinnett, and Xpress — are expected to benefit from the upgraded infrastructure. Together, these agencies serve over 65 million passengers annually, making fare system reliability and interoperability critical.

“The Better Breeze system lets MARTA customers tap and go with ease,” said Jonathan Hunt, MARTA Interim General Manager & CEO. “Whether using a contactless bank card, smartphone, smartwatch, mobile app or the new Breeze card, customers enjoy an easier, more flexible, and more secure way to ride.”