National Express West Midlands passengers can now purchase bus tickets on the Uber app

National Express West Midlands, Uber and Masabi have announced a partnership with the launch of NXWM bus tickets within the Uber app, through an integration with Masabi’s Justride platform.

Therefore, National Express West Midlands passengers can now purchase bus tickets on the Uber app, powered by Masabi.

National Express West Midlands bus tickets available on Uber app

The functionality has been made possible using Masabi’s Justride Software Development Kit (SDK). The SDK creates a seamless passenger experience combining secure ticketing functionality within existing apps, Uber says. NXWM’s single, day and weekly bus tickets are now available to purchase via the Uber app, which customers then validate as they board the bus and scan their ticket using NXWM’s onboard validators.

Today’s announcement highlights the evolving partnership between National Express West Midlands (NXWM) and Masabi which began in 2016 with the mTicket app launch.

National Express – Uber – Masabi

John Boughton, Commercial Director for National Express UK and Ireland, said: “This first-of-its-kind collaboration provides new and existing customers greater flexibility and choice by offering sustainable travel options, alongside great value fares. In 2022 we partnered with Uber to offer access to National Express coach bookings across the UK through the user-friendly Uber app. We are really pleased to be enhancing this partnership further by integrating National Express West Midlands tickets and making it easier to move around the West Midlands by bus.”

Andrew Brem, General Manager of Uber UK, said: “We’re delighted to launch this new consumer product as it further extends Uber’s goal of helping riders go anywhere, be it by train, car, bike, coach, boat and now bus. The partnership with National Express West Midlands will help turn Uber into a one-stop-shop for our users across the region creating seamless multi-modal journeys in one simple in-app experience.”

Brian Zanghi, CEO of Masabi, said: “Uber’s use of Masabi’s SDK allows agencies to offer passengers enhanced choices and seamlessly connects public and private modes. By integrating ticketing options into the Uber app service accessibility and flexibility are increased, ensuring an unparalleled passenger experience. Building upon the success of the NXWM mTicket app, we are excited to further develop our longstanding partnerships with NXWM and Uber, and to help deliver a better passenger experience for travellers across the region and beyond.”