Mobility as a Service and the future of urban mobility

Dec 6th 2022





Mobility as a Service and the future of urban mobility. How to increase the modal share of public transport?

Smart ticketing. Contactless paying. Dematerialized ticketing. Seamless mobility. Intermodal travels. In one acronym: MaaS, i.e. Mobility as a Service. In broader sense: increasing the appeal of public transport by making traveling on buses, trams, trains and shared mobility vehicles easier. Yes, but how?

The framework

Along with the challenge of energy transition, digitalization is the other key trend affecting the strategies of public transport companies and authorities nowadays. Especially in a post-pandemic framework that sees transit providers striving to get users back: improving user experience and offering easy access to public transport becomes instrumental in order to increase the share of public transport journeys, with cities such as Barcelona – for instance – aiming at a 65% modal share by 2025.

The Agenda

Opening and introduction

Sustainable Bus

KEYNOTE – Scenarios and prospects of Mobility as a Service

Lidia Signor

Combined Mobility Manager, UITP

Lidia Signor

Challenges and opportunities of MaaS implementation in the operator’s view

Julie Sulli

MaaS project leader, Keolis

julie sulli keolis

Building a business case around Mobility as a Service

Sampo Hietanen

Founder and CEO, MaaS Global

sampo hietanen

Digitalization and electrification. The future? Smart cities

Ignazio Cordella

Global Head of Marketing eBus, Enel X

ignazio cordella enel x

Digital transformation at the service of public transport. An opportunity that must be taken!

Stefania Di Serio

Sales & Business Development International Market, Almaviva

stefania di serio almaviva

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“Mobility as a Service and the future of urban mobility. How to increase the modal share of public transport?” is the third – and last – event of the Sustainable Bus Tour 2022.

Questions? Don’t hesitate to contact us at info@sustainable-bus.com


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