New look for BorgWarner, in the name of e-mobility

A new look, a new logo for BorgWarner “future-focused and dynamic,” according to the definition provided by the U.S. group itself. The logo has changed for the first time in more than 30 years. BorgWarner: the new logo represents the Charging Forward strategy Taking a small step back in time, recall that BorgWarner announced its […]

By Editorial Staff

A new look, a new logo for BorgWarner “future-focused and dynamic,” according to the definition provided by the U.S. group itself. The logo has changed for the first time in more than 30 years.

BorgWarner: the new logo represents the Charging Forward strategy

Taking a small step back in time, recall that BorgWarner announced its Charging Forward strategy in March 2021 and has made significant progress in achieving its goals. The company is on track to get at least 25 percent of its revenues from battery electric vehicles (EVs) by 2025. In addition, EV-focused mergers and acquisitions are moving ahead of schedule, thanks to the company’s five acquisitions in battery packs, electric motors, power electronics, and DC fast charging. With the spin-off of PHINIA, which is expected to be completed in the third quarter of this year, BorgWarner will have achieved its goals of optimizing the combustion portfolio.

“This is the right time to present our new logo. It signifies the tremendous progress our team has made in transforming BorgWarner from a leader in conventional propulsion technologies to a leader in mobility, including eMobility,” said Frédéric Lissalde, BorgWarner President and CEO.

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