Iveco is celebrating 50 years anniversary at 50xBeyond event in Turin

Iveco is celebrating today, 12th June 2025, its 50th anniversary with a major event in its birthplace, Turin. We had the opportunity to join the “50xBeyond” celebration — a four-day showcase of innovation, heritage, and the brand’s bold vision for the future of mobility.

The milestone marks half a century since IVECO’s founding in 1975, and it’s being celebrated globally throughout 2025 across the brand’s major sites, including Sete Lagoas (Brazil), Córdoba (Argentina), Madrid (Spain), Annonay and Bourbon-Lancy (France), and numerous locations across Italy, China, and the Czech Republic.

Iveco celebrates anniversary in Turin

But the heart of the anniversary celebrations is the Turin event, taking place from June 12 to 15 at the OGR Torino — a former industrial complex transformed into a symbol of innovation and creativity. The venue has been transformed into a multi-sensory journey through IVECO’s past, present, and future. From the historic Daily vans to cutting-edge electric trucks, the story of IVECO is being told through vehicles, exhibits, and live talks.

The standout moment of the event is the unveiling of three innovations in the company’s lineup, on the truck side. The brand indeed introduced the S-eWay Artic and also revelead two new electric light commercial vehicles developed in partnership with Stellantis, designed to complete Iveco’s electric offering for urban logistics and last-mile delivery solutions.

Throughout the weekend, the celebrations will open to the wider community. On Saturday afternoon, the public will have access to the OGR exhibits, and on Sunday morning, a spectacular parade of IVECO vehicles — from vintage models to futuristic prototypes — will wind through the streets of Turin, offering a moving tribute to the brand’s legacy.