Haller Group integrates Quantron and Pepper (retrofit business) into a single ecosystem and lauches Fleet-Transformation-as-a-Service

The Haller Group has announced a strategic repositioning centred on Fleet-Transformation-as-a-Service, combining new zero-emission vehicles, fleet conversions and services under a single group structure, reinforced by the acquisition of conversion business Pepper Motion, after a couple years that saw the retrofit-specialized company out of the news (our latest update about Pepper dates back to end 2023).

The move comes in a moment where conversion of buses into electric seems gaining traction: UK-based Wrightbus has launched a dedicated sister company and the German latest funding call is opening to financing also retrofit.

The Augsburg-based Haller Group is restructuring its activities to position itself as a global provider of integrated zero-emission solutions for commercial vehicle fleets. The new set-up consolidates vehicle manufacturing, retrofit solutions, infrastructure, digital platforms and financial services into a single operational framework aimed at simplifying and accelerating fleet decarbonisation for operators.

Haller group: portfolio consolidation under FTaaS

At the core of the strategy is Fleet-Transformation-as-a-Service (FTaaS), a model designed to bundle vehicles, energy supply, financing and after-sales services through a single point of contact. According to the group, this approach is intended to offer fleet operators higher cost transparency, predictable operating models and lower total cost of ownership compared with conventional drivetrains.

The repositioning brings together several business units that had previously operated with a higher degree of autonomy. Quatron covers the supply of new battery-electric and hydrogen-powered trucks and buses, while Pepper focuses on the electrification of existing commercial vehicle fleets through modular battery and hydrogen conversion kits. These vehicle-related activities are complemented by Haller Technology for energy storage and infrastructure, Haller Service for financing, leasing, insurance and after-sales solutions, Haller Defence for special vehicles and safety applications, and ROQIT as the group’s digital and AI platform arm.

By combining new vehicles and retrofits within one portfolio, the group aims to address both greenfield fleet renewals and the decarbonisation of vehicles already in service. This dual approach is positioned as a way to reduce upfront capital expenditure and shorten transition timelines, particularly for operators with large installed diesel fleets.

Haller Group places particular emphasis on the financial structure of its FTaaS offering. Leasing and service concepts are designed to monetise existing fleet assets and redeploy that value into zero-emission solutions. The company argues that lower energy and maintenance costs, combined with service-based financing, can materially improve total cost of ownership over the vehicle lifecycle.

Services are described as a central element of the group’s business model, representing a growing and profitable segment focused on long-term customer relationships rather than one-off vehicle sales. The group operates with an asset-light structure and reports active projects and partnerships across Europe, the Middle East, North America and Asia.

The acquisition of Pepper represents a key step in the new positioning. Founded as a specialist in electrifying buses and commercial vehicles via modular conversion systems, the company adds retrofit expertise to the group at a time when many fleet operators are seeking alternatives to full vehicle replacement.

By integrating Pepper and Quantron, Haller Group intends to cover the full spectrum of fleet transformation, from factory-built zero-emission vehicles to the conversion of existing assets. The group frames this combination as a differentiator in the emerging FTaaS market, where operators increasingly expect bundled technical, financial and operational solutions.

Andreas Haller, Owner and CEO, Haller Group, says “We have a responsibility to future generations to create solutions that have a real impact: clean air in our cities, sustainable industry, new jobs in the green economy and economic opportunities for entire regions. With our new structure, we are ideally positioned for strong international growth.”

Andreas Hager, CEO, QUANTRON® business unit, adds: “I am thrilled by what Quantron has built up over the past few years – a strong foundation of passion, innovative strength and a clear mission. The integration of pepper® adds additional expertise that makes us even more powerful, from new vehicles to the conversion of entire fleets. QUANTRON® and pepper® together are the perfect symbiosis of vision, speed and impact.”