Custom Denning adds Martin West to UK team ahead of Element 2.2 electric bus launch

Custom Denning has appointed Martin West as Head of Sales and Commercial as the Australian bus manufacturer prepares the UK launch of its Element 2.2 electric bus.

Custom Denning has announced the appointment of Martin West as Head of Sales and Commercial, the first addition to its UK team since Antony Goozee took the position of CEO Europe in July 2026.

According to Custom Denning, West joins the company in August and will lead its sales and commercial activities as the manufacturer develops its presence in the UK and European electric bus markets.

The appointment comes as Custom Denning prepares for the official launch of the fully electric Element 2.2 and the opening of its UK and European headquarters in the East Midlands.

Martin West joins Custom Denning

West brings more than 30 years of bus industry experience to Custom Denning. According to the manufacturer, his previous roles include three decades at Scania Great Britain, where he held senior strategic positions, followed more recently by a position with Alexander Dennis. His appointment follows that of Antony Goozee as CEO Europe, effective from 1 July 2026. Goozee is responsible for Custom Denning’s European operations and UK commercial activities.

His appointment follows that of Antony Goozee as CEO Europe, effective from 1 July 2026. Goozee is responsible for Custom Denning’s European operations and UK commercial activities.

Element 2.2 launch

The manufacturer highlights the vehicle’s fully integral stainless-steel construction, designed for corrosion resistance and structural durability. Custom Denning states that its UK proposition will combine the Element electric bus range with aftersales and technical support.

In brief

• Who has joined Custom Denning?
  Martin West has been appointed Head of Sales and Commercial and joins the company in August 2026.
• What is West’s industry background?
  Custom Denning says he has more than 30 years of experience, including roles at Scania Great Britain and Alexander Dennis.
• What is Custom Denning preparing to launch?
  The manufacturer is preparing the UK launch of its fully electric Element 2.2.
• Where will Custom Denning be based in the UK?
  Its UK and European headquarters will be located in the East Midlands.

Antony Goozee, CEO – Europe at Custom Denning, said: “Martin brings more than 30 years of industry experience and a customer focus that aligns perfectly with how we plan to launch our proposition for UK operators and authorities. His sales and commercial background includes senior strategic positions at Scania Great Britain for three decades and more recently with Alexander Dennis that will complement the operational experience of our existing team. Our ambition is to deliver an exceptional product and service that is built around the operator – and that starts with a team with experience and customer focus. This latest appointment is proof of our commitment to that ambition and to the UK for the long term.”

Martin West said: “After meeting Scott Dunn and Antony, I was enthused by their deep understanding of operators’ requirements and how passionate they were to offer a product and service that is uniquely built to exceed those. Custom Denning has built a product that is proven to withstand the rigours of a tough operational environment in Australia, achieving a balance between style and longevity. Beyond the bus, a suite of additional services will deliver intelligence and efficiency for a long operational life and high value for our customers. We will harness those solid foundations to offer the new Element 2.2 to UK customers with finishing in our new facility in the East Midlands, bringing a very compelling alternative to the current market propositions.”