On-demand vehicle routing and management platform The Routing Company has named Lindy Norris as Vice President of Marketing and Policy. Matt Horton has joined the Board of Directors.

The announcement follows the recent addition of industry veteran Dick Alexander, who joined TRC as Vice President of Business Development in early 2022.

“TRC is driven by achieving equity in transit to open up economic opportunity for all. With Matt and Lindy’s proven leadership in transit and clean technology, we will continue evolving our products to even greater impact and value for our customers,” said James Cox. “We have plans to scale TRC’s offering globally and partner with cities to power the next generation of transit. I am humbled by the caliber of their combined experience, and it will be instrumental in scaling TRC and taking our products to the next level.”

The Routing Company focusing on next generation transit

Founded by MIT researchers and rideshare industry veterans, TRC has the goal of delivering “routing from multiple points of demand to one vehicle while. Its leading product, the Pingo app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, or paratransit mode”.

With a team spanning eight countries, TRC directly supports international operations and
customer growth through hubs in Amsterdam, Australia, Canada, Hungary, Poland, Switzerland,
the United Kingdom, and the United States.

Lindy Norris joins The Routing Company

Lindy Norris is a multinational marketing expert who most recently served in leadership at New Flyer,
North America’s largest transit bus manufacturer and provider of electric vehicle solutions and subsidiary of NFI Group Inc., one of the world’s largest bus and coach manufacturers. At TRC, company says, “she leverages nearly two decades of leadership in brand, communications, marketing, public relations, and government affairs. She is a current member of the American Public Transportation Association’s (APTA) Business Member Board of Governors, serves on multiple industry committees in the U.S. and Canada, and was instrumental in cofounding the Conference of Minority Transportation Officials first international chapter – Toronto and Region – which was awarded emerging chapter of the year. In past, she was named to Mass Transit’s Top 40 Under 40, Marketing Magazine’s 30 Under 30, and had work recognized
through APTA and CUTA’s best marketing/communications awards”.

Matt Horton is currently the Chief Executive Officer of Voltera and Managing Partner at Pescadero Pacific
Ventures, and most recently served as Executive Vice President of Energy and Charging Solutions at Rivian. He lends nearly two decades of venture capital experience, specializing in
clean technology investments and commercialization. Previously, he served as Chief
Commercial Officer for Proterra, one of North America’s leading battery-electric transit bus
manufacturers, evolving its offerings toward current state leadership in energy storage and EV

matt horton routing company

Matt Horton joins TRC Board

Matt Horton joins TRC’s board of directors including Veery Maxwell, Partner at Galvanize Climate Solutions; Reed Sturtevant, General Partner of The Engine (an MIT venture capital firm) and Managing Partner of Project 11; Flora Castillo, past APTA Board Chair, past Board Member for New Jersey Transit, former Vice President of UHG Transportation, and current Principal of Pivot Strategies; Alex Wallar, Founder of TRC; Menno van der Zee, Founder of TRC; and James Cox, Chief Executive Officer of TRC.

In addition to its board, TRC’s Transit Advisory Board shapes its go-to-market strategies and is comprised of seasoned industry leaders including Flora Castillo, Gabriele Mack, former Vice President of Economic Inclusion and Supplier Diversity at Jacobs; Freddie Fuller, Vice President and Geographic Sales Manager for the Mid-Atlantic at Jacobs, Immediate Past National Board Chair of COMTO and Secretary/Treasurer of APTA; Flora Castillo, past APTA Board Chair, past Board Member for New Jersey Transit, former Vice President of UHG Transportation, and current Principal of Pivot Strategies; Kelly Coyner, former MIT researcher and current city policy, sustainable technology, and mobility expert with innovation4mobility.com; and Wynton Habersham, Vice President and Senior Project Director at HNTB and former New York City Transit executive.


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